Crowd sourcing a better future

On 25th June 2012, Happy City (a tiny 2 year old charity) accepted the challenge of organising a whole festival programme in 21 days from scratch. The event in question served c.250,000 people, and the organisers for all other areas had been working on the project since February.

The moment we said ‘yes’, the commissioners needed a description of our event to hit their printing deadline.